Media

Apr 262011
 
San Leandro Patch: (Unpaid) Bloggers Wanted

To blog or not to blog, that is the question; or more precisely, should you blog for free for AOL Patch?  The San Leandro Patch, like its sister Patch properties all over the country, is out in force today recruiting bloggers.  By one account, each Patch editor is supposed to sign up 5 to 10 bloggers by May 4th.  This is an impressive target for a town like San Leandro, which counts with a total of two non-business blogs run by people not in my household.  But hey, that just means there will be less competition! The idea of running [Continue Reading]

Apr 122011
 
San Leandro Patch: How AOL is dooming a good idea

For the uninitiated, Patch is an AOL media company which hires local journalists and editors to write about local news.  They concentrate on small cities with relatively high household incomes (“relatively” being the key word here), offering web-only hyper-local stories.  Each city’s Patch is run by a professional journalist (albeit one not very far along in their career, as city editor’s salaries are said to be about $45K a year), who hires a stream of freelancers to write these stories.  In addition to its own stories, each Patch publishes stories of regional interest.  They plan to generate revenue by selling [Continue Reading]